Reviewed Review Task 2 part C

The BIC Maxi, Disposable Lighter.
http://www.bicworld.com/inter_us/bdd/product_classics.asp?product_id=95
I’m sure you have seen one, you have probably used one and chances are you have owned one at some stage in your life? BIC disposable lighters are the most popular disposable lighters in the world, over 4 million BICs are sold every day (BIC, 2006).
BIC lighters although one of the most common items in the smokers artillery are now recognised as an iconic Design of the 20th century.
“In 2005, the BIC® Maxi lighter enters the permanent collections of the Museum of Modern Art of New York (MOMA), at the Department of Architecture and Design.” (BIC, 2006)
“last year, an exhibit at the
Cool or Cruel: IsHigh in Everyday objects an Aesthetic Ruse? Laura Shin
http://beemag.com/essay_coolorcruel.htm
Although functional the BIC never evolved far from its beginnings. BIC has no doubt changed the manufacturing process a number of times now BIC lighters have a separate bottom piece that helps in the filling process; the shape of BIC has evolved to help the smoker a bit rounding of the corners mean less lumps in the pockets, the inclusion of a child safety guard helps mainly as a public relations booster. BIC lighters have a minimalist design with only 13 parts they, ultra sonic welding means that some of these parts will never come apart. A mix of plastic and metal the products need for lack of disassembly drastically reduces its recyclablity.
BIC lighters have their fans too http://www.lovemarks.com/lm/read/1629 tells of a devoted BIC user who’s BIC lit the way to safety during New Yorks more recent summer 2003 Blackouts. He now presents that lighter proudly on his table at home. He carries another around in his pocket ready for the next state emergency.
The design according to BIC world is flawless however rumours persist. Urban legends of lighters exploding in pockets are rife throughout the internet. Also claims that BIC usually settle out of court with restrictions on what can be told by the claimant. Recent recalls of BICs due to 0.04% of 6.5 million lighters not self extinguishing add a grain of possibility to these rumours.
http://www.findarticles.com/p/articles/mi_ppro/is_198810/ai_1066018456
When talking cost VS value, these lighters may sneak past because they represent a quality disposable lighter the assumption being that they cost less to manufacture.
The big question is how many are disposed in the equivalent life of a reusable lighter, I personally having in the past smoked for a period of about three years cannot remember ever using a lighter from start to finish and would regularly purchase new lighters, I still have at least 10 in a draw at home now unused and useless after more than 2 years of non smoking.
My secondary argument is this to what end are these 4 million BIC lighters that get sold everyday being used. Smoking could never be considered a productive pastime. At first 4 million lighters a day seemed like far too many to consider a real answer however this was from a good source (BIC 2006) and only BIC lighters, Then I found out “About 15 billion cigarettes are sold daily - or 10 million every minute.” (http://www.wpro.who.int/media_centre/fact_sheets/fs_20020528.htm) . How does the cost add up now the typical use cycle has been exposed? Smoking is a dangerous and destructive addiction if the lighters were being used to ignite stoves or create light then maybe they would be a worthy item. This would also slash the number being sold, raise the cost price and change peoples mentality that lighters are a disposable item.
The problem with BIC lighters is although they can be used for a number of purposes they have the limit that they do one thing (light a cigarette) well and 100 things badly. Ever tried lighting a candle with a standard BIC? You either burn a finger tilting the lighter or drip wax on your hand. BIC’s come with a warning label not to keep the lighter ignited for more than 30 seconds, fine unless you are trying to find your way in the dark.
I feel BIC lighters stand for how lazy people have become, how easily plastic has come and solved our small problems without thought of consequences. How people have come to take plastic as a worthless throwaway material that cannot contain worth. I feel these trends need to change and are changing. From a Designer point of view the lighter clearly illustrates how applying a new manufacturing technique to an existing product can lead to amazingly radical changes in the life cycle of products.
BIC 2006
http://www.bicworld.com/inter_us/bdd/product_classics.asp?product_id=95
Viewed 26.06.06
Shin, L 2005, Cool or Cruel: IsHigh in Everyday objects an Aesthetic Ruse? Laura Shin
http://beemag.com/essay_coolorcruel.htm
Chris, 2004,
http://www.lovemarks.com/lm/read/1629
Viewed 27.06.06
US Consumer Product Safety Commission
http://www.findarticles.com/p/articles/mi_ppro/is_198810/ai_1066018456
Viewed 26.06.06








